La Isla de las Tentaciones- Media Ritual

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 La Isla de Las Tentaciones is a Spanish reality show where we see five couples in crisis who travel to a luxury enclave to test their relationship's strength. Separated into two houses, they will have to live with a group of single men and women who will test them daily. Monica Naranjo, a famous Spanish Singer, presents the reality TV Show. This reality show is considered a media ritual since consumers gather and are waiting for the next day to watch what these individuals do and how they react to the planned situation with the singles. The idea of the media as a social frame, the myth of the mediated center. As Couldry (2004) argues, an essential myth that reality programs communicate is that scrutiny is a natural method through which members of society gain knowledge. Simultaneously, by situating the audiences in the observer's seat and showing them what real life surveillants look at the ordinary, regular, and exciting of whom real relationships will look alike. Reality programs normalize the experience of watching; because of this underlying concept, as Couldry says, proposing society a common space focused around a shared and common 'ritual'. Watching something 'live' makes the difference, and can relate and share the same emotions and experiences. This concept is entangled in La Isla de las Tenatciones; all its consumers shared the same experience when one of the show's protagonists was damaged due to some emotionally harmful scenes. The shout of that participants became viral, and the whole Spanish viewers supported him and talked about it as a ritual. The participant took off the microphone and started running around the island, shouting, "Estefanía! A television sequence that has already gone viral on networks. Every viewer has gone crazy with this television moment. The fervor held in some neighborhoods, where neighbors are shouting one to another and from the balconies, the already mythical "Estefania! The point of seeing 'liveness' as not just a sociological but a ritual category is to maintain distance from the mediated center myth. The social media networks have turned over and created the hashtag #EstefaniaChallenge where users share their version of this moment. It became such a media ritual that even the Spanish national handball team has qualified for the European Championship final and celebrated in style. Hispanics have not been able to resist the moment's fashion and have entered the locker room emulating Christofer, the protagonist of La Isla de las Tentaciones.



The Spanish Consumers created memes from his situation, relating that everyone has suffered that moment. 


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