Memes are a huge part of the internet. Images that have no context or that we could see as something normal gain lots of power in order to travel the world. This is the case of the success kid, who is an internet sensation. This meme has become one of the most famous and most used memes in the world. It’s a simple image of a baby, Sam Griner, who is in the beach trying to eat a hand full of sand, while he is doing a facial expression indicating achievement. This picture was taken back in 2007 and is still used to this day. Sammy is 13 years old now and is still amazed that the meme is used.  

The picture was taken by his parents on the beach in Florida, and they never imagined the image to get this popularity. The image wasn’t seen as success kid at first, but it got an aggressive view (I hate sand castles) due to his facial expression. However, as time went by, it got a different meaning and ended up as success kid. Sam states that he sometimes feels embarrassed because of this meme he doesn’t even remember taking. He wants to be remembered for something he has actually achieved and not for that picture. He doesn’t think the picture is bad, but he also states that its not good either, as stated in newstatesman web page.

This meme has impacted many people in different ways. It has affected those who see it by making them laugh, by the creators of the different memes gaining fame… But the meme also helped Sam’s dad, Justin, who needed a kidney transplant and wasn’t able to afford it. They used the meme in order to generate funds and to being able to pay the bills, which saved Justin’s life.  

Finally, we have to add the importance of the meme spreading and as Virno says in Bratich´s book (Pg. 65), “the dependence on presence of outsiders makes a joke a peculiarly public action” allowing us to connect with others and spread the news.  

20m. “El Niño De 'Success Kid' Cuenta La Historia Detrás Del Meme y Cómo Su Éxito Salvó La Vida De Su Padre.” Www.20minutos.Es - Últimas Noticias, 16 Oct. 2019, www.20minutos.es/gonzoo/noticia/nino-success-kid-historia-detras-meme-como-salvo-vida-padre-3647371/0/?autoref=true.

Amelia Tait Follow @@ameliargh !function(d, et al. Living the Meme: What Happened to Success Kid?, 7 Dec. 2016, www.newstatesman.com/science-tech/internet/2016/12/living-meme-what-happened-success-kid.

Jack Braitch Communication and Critical/Cultural Studies Occupy All the Dispositifs: Memes, Media Ecologies, and Emergent Bodies Vol. 11, No. 1, March 2014



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